“No one has that power. There is a much more powerful guy in Hollywood, and his name is Rupert Murdoch. It’s his corporation. I only work there.” –Bruce Willis to Vanity Fair, on not being able to do an R-rated DIE HARD
“This city is like a big CHICKEN, waiting to get PLUCKED.” –SCARFACE, edited for TV version
Fellas–
DIE HARD, the motion picture, characters and their likenesses, are the copyrighted intellectual property of the Twentieth Century Fox Corporation. To them DIE HARD is a franchise, a license, a property, a brand, a tentpole, a consumer product, an opportunity for cross promotion with Arby’s and whichever candy bar it was. To them DIE HARD is a dollar amount for an opening weekend, a domestic gross balanced against a marketing budget. But to the rest of the world, to the people with beating hearts, DIE HARD is something more.
There’s alot of ways you can interpret those two words. I used to think it had something to do with the saying “old habits die hard.” But it sounds more like a command, like it’s telling you to DIE HARD. If you believe in something, die standing up, die with your boots on. Or in this case with your shoes off. Die hard.
I never really thought of it as a noun, like “John McClane is such a die hard,” but that might make the most sense. If you look up “die hard” on dictionary.com (this new one’s about computers so why not) it tells you it’s “a person who vigorously maintains or defends a seemingly hopeless position, outdated attitude, lost cause, or the like.” Obviously that describes McClane to a T. He’s a die hard who dies hard. (more…)