Here’s how I know marketing failed HIT & RUN: I was one of its test subjects. Some time last year I was at the multiplex picking up tickets for later in the day. In the lobby sometimes they have these survey people showing trailers on little monitors and asking focus group type questions. I always wondered what that was about, and I had some time to kill, so when they asked me to do it I said yes.
I saw other people being tested on THE EXPENDABLES 2, which at the time seemed exciting. But too my disappointment the survey focused on HIT & RUN, which I learned was a comedy starring Dax Shepard, Kristen Bell, Tom Arnold and Bradley Cooper as the bad guy. They showed me variations of different commercials, mainly consisting of Arnold yelling, Shepard getting hit in the face with a golf club, a car going off a jump, and the various actors in cars looking scared like they’re gonna crash. Some had a heavy emphasis on a scene where squeaky-voiced Kristen Chenoweth talks about taking Xanex. I struggled to answer questions like “What do you think the movie is about?” and “What is your favorite part?” (Answers: 1. “Well, they said he was a bank robber, so they’re after him? I don’t know.” 2. “I guess Bradley Cooper in dreadlocks looks funny.”) In the end I had to answer that no, I did not think there was any chance that I would see this movie, because it doesn’t look funny at all.
(read the rest of this shit…)
It’s a crazy story, and it really happened pretty much like this: a group of well-off high school kids in the Valley, obsessed with celebrities and their clothes, decided to start robbing them. Using Google to find their addresses, and TMZ and Twitter to find out when they were out of town to host a party or attend an awards show, they’d show up at their mansions, let themselves in, then have the run of the place like it was the mall in DAWN OF THE DEAD. They stole clothes, handbags, jewelry, cash and (they say) cocaine. They chose Paris Hilton as their first victim because they thought she was “dumb” and might leave a door unlocked – sure enough they say they found the key under the welcome mat. Others (Lindsay Lohan, Brian Austin Green, Orlando Bloom, some reality show people I never heard of) left doors or windows unlocked. These kids chose celebrities whose fashion they admired, and they happened to be people with so much shit that they didn’t even notice when it was gone. Not until more experienced criminals got involved and knew to take the most expensive jewelry. 
DISCLAIMER (skip if you don’t give a shit): I haven’t reviewed Guillermo Del Toro’s movies since 2004, when Drew McWeeny got him to write a blurb for a book I self-published (later used by Titan on my other books). I never met or e-mailed the guy but it was a harsh, self-imposed rule to avoid any perception of being easier on his movies because of that connection, or worse, actually doing that. But I decided I want to write about PACIFIC RIM anyway. Maybe it was just a 9 year rule.
I don’t want to say I’m a zombie fan. I mean, George Romero’s first three LIVING DEAD movies are some of my all time favorite movies. RETURN OF THE LIVING DEAD is a classic. Fulci’s ZOMBI 2 is pretty good. I keep watching The Walking Dead. And there’ve been other ones I’ve enjoyed. But I mean, it goes without saying that this particular type of monster has gotten overexposed. I do not envy whichever poor bastard decides to do a book chronicling all the zombie movies, and has to watch every imagination-free piece of shit that’s come along in the last ten years or so. Don’t make any more zombie movies for a couple ten years, you guys. You wore ’em out. I’m sick of fuckin hearing about em.
THE KINGS OF SUMMER is a real good indie movie about teenagers, around 15 years old I believe, an emotional age. Joe (Nick Robinson) and Patrick (Gabriel Basso from SUPER 8) don’t seem to be the popular kids, but they’re not “geeks” either. Their parents aren’t bad people, but they can’t get along with them. They’re old enough to sneak out and go to keggers, to get embarrassed talking to girls, but also they can’t drive, they gotta ride bikes. They’ve got a little bit of kid still in them, enough that it seems like a good idea when Joe convinces Patrick (and Biaggio [Moises Arias], a weird kid that just starts following them around) that they should ditch their parents and build themselves a house out in the woods.
It’s been a while since I’ve seen William Lustig’s MANIAC, but its memory lingers as a favorite movie somewhere in the scummy part of my brain. It’s not a slasher movie by my definition because it follows the killer the whole time, but that makes it more upsetting. Played by GODFATHER I-II supporting player Joe Spinell (who also co-wrote the movie), this maniac is a sweaty, disgusting mess living in the shadows of the flea-bitten New York City of 1980, the era of peep shows and grindhouses. He was the weirdo women had to worry about following them on the subway. He was literally the guy you didn’t want to run into in a dark alley, partly because he might be dumping a body in the garbage, and you don’t want any part of that.
Fuck it. I loved THE LONE RANGER. I’m not gonna downplay it. It doesn’t surprise me it’s not a runaway hit, ’cause it’s a cowboy from a fuckin radio play, for chrissakes. Every several years they sink a bunch of money into a movie based on an old timey adventure hero like The Phantom, The Shadow, The Green Hornet, John Carter, or this guy, and maybe with the exception of Zorro they’ve all failed to make money or capture the public consciousness. But I tend to like these kinds of movies, so thank you, corporations, for losing so much scratch on my behalf, especially this time. Here we have the most artful and original of any of those mentioned. I wouldn’t expect everybody to want to see it, but I honestly can’t comprehend the hatred for it by people who have.
warning: I wanted to get this up in a timely manner so I have to throw it on here without re-reading it. Sorry.
