50 Cent, aka Curtis “Mumbles” Jackson, is not a rapper. I mean technically you might think he was one because he’s released rap albums. Pretty popular, too – the one this movie’s named after went six times platinum. But in a profile in Forbes magazine he talked about his albums and all his other products (a record label with all his buddies on it, a line of clothes, a line of Reebok sneakers, a flavor of VitaminWater, a video game, a ghost-written autobiography) as a continuation of the drug dealing he did starting at the age of 11. Just another hustle, another product.
When I read about his deal with Apple to sponsor a line of low-cost computers aimed at the inner city, I wondered if maybe he was smarter than he was letting on in all his music and interviews. Had he used his fame to give back to the community, strategically getting Apple to help the poor catch up technologically with the rest of American society and build a better future? Maybe, but he never mentions anything like that in the article. It ends with the quote, “I never got into it for the music. I got into it for the business.”
I wonder how it would go over if he put a sticker on the front of all his albums explaining that. “Dear consumer, I don’t give a shit about music, I don’t give a shit about hip hop, please buy my product because I want to be even richer. That is my whole thing, being rich. Thanks for your help in this important cause. I also own part of VitaminWater.”
Of course, coming up from the ghetto is a common theme in hip hop, and this movie does an okay job of explaining why growing up poor in a family of criminals could make you obsess over money. The movie tries to recreate the 8 MILE formula (acclaimed director [Jim Sheridan this time] + semi-autobiographical tale of Detroit rapper = surprisingly good movie, they hope). It actually starts out as a pretty decent crime movie, starting with 50 – playing an alternate universe version of himself named Marcus aka Little Caesar – and Terence D. Howard falling out during a robbery. Then Marcus gets shot and his life flashes before him in the form of him narrating his life story. (more…)
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