“Then let’s head down into that cellar and carve ourselves a witch.”
After the financial and (perceived) artistic failure of CRIMEWAVE, Raimi and company were itching for a win, and knew their best bet was to return to the one that had worked, THE EVIL DEAD. When they couldn’t find financing, their savior was the same guy who arguably made their careers by raving about THE EVIL DEAD: Stephen King. One of the crew members Raimi and friends had interviewed for the potential sequel was working on King’s directorial debut MAXIMUM OVERDRIVE, and happened to mention to King that Raimi was having trouble getting a greenlight. King was like Are you kidding me? There could be an EVIL DEAD part 2 but nobody will let them do it!?, called up his producer Dino De Laurentiis and convinced him to meet with Raimi. So give that man a medal.
De Laurentiis was skeptical of the project, especially after Raimi and friends rejected filming at his Wilmington, North Carolina studio. But he agreed, allowing a $3.6 million budget, small enough to rule out their plans to set it in medieval times, but giving them more to work with than either of their previous films. And the studio gambit worked exactly as intended – the three hour drive to the locations made it harder for higher ups to pull any CRIMEWAVE shit..
Just when the night crew is closing up at the Walnut Lake Market, cashier Jennifer (Elizabeth Cox, 
