This is probly the funniest commercial Seagal has done (beating out the Orange telephone thing with the golf cart chase and the Mountain Dew one where he accidentally beats up a convenience store robber Mr. Magoo style). It fits into a modern commercial cliche of the Exaggeratedly Awesome Guy Who Likes This Product (other examples: Bruce Campbell for Old Spice, the more recent Michael Jai White-ish Old Spice uberman, the rich Russian guy with the baby giraffe who drinks some product or other, the “most interesting man in the world” who says “I don’t normally drink beer, but when I do I drink” whatever it is). But it also has a little Seagalogy in there because of his reputation for having an entourage of hot women and his love of Asian things (the bridge in the background, the dress on the girl to the left tending his zen garden). I actually wouldn’t be surprised if that was filmed in his actual backyard.
thanks to Chris A., Geoff C. and Mitchell H. for sending this, and stay tuned for upcoming overdue Seagalogical reports involving the last four episodes of LAWMAN and his new one BORN TO RAISE HELL (out in the U.K. but not U.S.).
VERN has been reviewing movies since 1999 and is the author of the books SEAGALOGY: A STUDY OF THE ASS-KICKING FILMS OF STEVEN SEAGAL, YIPPEE KI-YAY MOVIEGOER!: WRITINGS ON BRUCE WILLIS, BADASS CINEMA AND OTHER IMPORTANT TOPICS and NIKETOWN: A NOVEL. His horror-action novel WORM ON A HOOK will arrive later this year.