You might know the premise. Mos Def works at an all VHS video store. Jack Black is magnetized (long story). (No, come to think of it, short story. He climbs into a power plant and gets shocked.) Jack Black’s brain erases all of the videos in the store, and Mia Farrow demands to watch GHOSTBUSTERS. So they dress up, go to the library and tape their own ridiculous home-made version of GHOSTBUSTERS directly onto the tape. Because they don’t want Danny Glover to know they fucked up. And it goes on from there.
The style of BE KIND REWIND is in the spirit of the subject matter. It’s real sloppy and cheap and mostly seems unscripted. But like Mia Farrow says of their crappy home-made remakes, this movie “has heart.”
I’ve enjoyed all of Michel Gondry’s movies including HUMAN NATURE. I don’t care if I was uncomfortable from laughing way more than everybody else in the theater, I still love that movie. The Charlie Kaufman-less Gondry is alot sweeter and more lighthearted, and BE KIND REWIND is his version of a cheesy lowbrow comedy. It’s not meticulously designed like his other ones, it’s more off the cuff. I think making DAVE CHAPPELLE’S BLOCK PARTY must’ve inspired him to do one that’s more spontaneous and is about creativity and community, and has Mos Def in it. (And I think he tried to get Chappelle for that role first.)
I would not recommend BE KIND REWIND to your more jaded talkbackers, or anybody who hates Jack Black, or who demands logic or realism in comedies. I’m not in those categories but I still think it’s Gondry’s weakest. The trailer already gave away most of the plot and the highlights of most of the movies they make. That’s not to say there’s not other good shit in there, though. Mos Def’s surprisingly successful tactic for imitating Chris Tucker in RUSH HOUR 2 is mostly to just say “Lee! Lee!” And I love when he timidly tries to explain that he doesn’t want to do DRIVING MISS DAISY because it’s “a little condescending.” And later when Danny Glover has to explain to Jack Black why he can’t wear black face. (more…)


















