Posts Tagged ‘required reading’

Required reading: Movie Studios Are Forcing Hollywood to Abandon 35mm Film. But the Consequences of Going Digital Are Vast, and Troubling

Thursday, April 12th, 2012

digital-projectionYou gotta read this LA Weekly article. It explains in fascinating detail how the conversion to digital projection is yet another area where technology threatens to wipe out an entire chunk of our culture forever in exchange for some convenience.

For old time’s sake I dug up this logo I made back when Seattle’s historic Cinerama theater first converted to digital for ATTACK OF THE CLONES. It looked like shit, but they realized it and switched back to 35 mm. For years we were safe, until the 3D boom left them as the #1 choice only for people who insist on seeing the 2D version of AVATAR. After struggling for a while they changed management and remodelled so they could start playing 3D movies. (read the rest of this shit…)