With the critical and commercial success of THE LEGO® MOVIE, Hollywood and corporate America are hard at work trying to figure out what other consumer products and trademarked property brands they can get away with adapting into feature film franchises. Recently for example we heard about plans for a movie based on Barbie dolls and even one based on Marshmallow Peeps candy. CHEETOS: RISE OF CHESTER and REVENGE OF THE NERDS™ CANDY can’t be far behind.
While THE LEGO® MOVIE is the most brazen product placement movie to be accepted by society, it is not the first one to be made. The innovator in this field is 2012’s computer animated feature FOODFIGHT!, the directorial debut of TRUE LIES and MORTAL KOMBAT executive producer Lawrence Kasanoff, who’d already helped pave the way for the hit movie with a number of Lego®-based animated TV shows. (read the rest of this shit…)
VERN has been reviewing movies since 1999 and is the author of the books SEAGALOGY: A STUDY OF THE ASS-KICKING FILMS OF STEVEN SEAGAL, YIPPEE KI-YAY MOVIEGOER!: WRITINGS ON BRUCE WILLIS, BADASS CINEMA AND OTHER IMPORTANT TOPICS and NIKETOWN: A NOVEL. His horror-action novel WORM ON A HOOK will arrive later this year.