50 Cent, aka Curtis “Mumbles” Jackson, is not a rapper. I mean technically you might think he was one because he’s released rap albums. Pretty popular, too – the one this movie’s named after went six times platinum. But in a profile in Forbes magazine he talked about his albums and all his other products (a record label with all his buddies on it, a line of clothes, a line of Reebok sneakers, a flavor of VitaminWater, a video game, a ghost-written autobiography) as a continuation of the drug dealing he did starting at the age of 11. Just another hustle, another product.
When I read about his deal with Apple to sponsor a line of low-cost computers aimed at the inner city, I wondered if maybe he was smarter than he was letting on in all his music and interviews. Had he used his fame to give back to the community, strategically getting Apple to help the poor catch up technologically with the rest of American society and build a better future? Maybe, but he never mentions anything like that in the article. It ends with the quote, “I never got into it for the music. I got into it for the business.” (read the rest of this shit…)
VERN has been reviewing movies since 1999 and is the author of the books SEAGALOGY: A STUDY OF THE ASS-KICKING FILMS OF STEVEN SEAGAL, YIPPEE KI-YAY MOVIEGOER!: WRITINGS ON BRUCE WILLIS, BADASS CINEMA AND OTHER IMPORTANT TOPICS and NIKETOWN: A NOVEL. His horror-action novel WORM ON A HOOK will arrive later this year.