I'm not trying to be a hero! I'M FIGHTING THE DRAGON!!

Posts Tagged ‘Hasbro’

Battleship

Monday, August 28th, 2017

a survey of summer movies that just didn’t catch on

May 18, 2012

Let’s say you are a pretty decent commercial Hollywood filmmaker and you have accepted the conventional wisdom that you are now living in a “brand” and “i.p.” culture, a world where studios only want to make – and people only want to see – movies based on famous titles of TV shows and comic books and things that they remember from before. And let’s say that the toy company Hasbro has stumbled into running a movie production company after Michael Bay turned their Transformers toys into a gigantic movie franchise. And that now they are convinced they can do the same thing with the classic board game Battleship.

Well, that actually happened one time to Peter Berg (THE RUNDOWN), who had not directed a movie for a couple years after his not-brand-based Summer Fling HANCOCK floundered in 2008, and his response was “Why not?” Or maybe “I guess?” or perhaps “Okay. Fine.” Since the game is very simple, with no story or characters and I’d say less than five identifiable characteristics that would need to be used in an adaptation, he and screenwriters Jon and Erich Hoeber (RED 1 and 2) could just use it as a fake name to slap onto an expensive wannabe blockbuster than any sane person would know was gonna be broadly rejected only because of the board game name that they didn’t need to put on it. But that’s life.

(“The Game of Life” by the way is also owned by Hasbro.) (read the rest of this shit…)

VERN has been reviewing movies since 1999 and is the author of the books SEAGALOGY: A STUDY OF THE ASS-KICKING FILMS OF STEVEN SEAGAL, YIPPEE KI-YAY MOVIEGOER!: WRITINGS ON BRUCE WILLIS, BADASS CINEMA AND OTHER IMPORTANT TOPICS and NIKETOWN: A NOVEL. His horror-action novel WORM ON A HOOK will arrive later this year.

Transformers: The Last Knight

Wednesday, July 19th, 2017

“Y’all wanna see some dead robots?”

TRANSFORMERS: THE LAST KNIGHT is what happens when a famed surface level maestro of brain damaged spectacle makes his fifth god damn movie based on a line of toys. Michael Bay’s robo-aesthetic has evolved and improved to a point where I have to begrudgingly respect it. The convoluted mythology has reached new levels of insane are-you-kidding-me-ness. But the characters haven’t developed one bit – is it possible that they have de-developed? Autobot leader Optimus Prime (voice of Peter Cullen, GREMLINS)’s swing between fascist brutality and wholesome-sounding inspirational speeches is taken to even more comical levels – if he didn’t talk like a bad guy and have a red slap mark on his face we wouldn’t know when he was turned into the evil “Nemesis Prime.”

This one opens on a beautifully weird note: a medieval battle between King Arthur (Liam Garrigan, reprising his character from Once Upon a Time) and a horde of barbarians. Arthur’s men think they’re doomed, but Merlin (Stanley Tucci, WILD CARD) shows up with a three-headed robot dragon, courtesy of a blood-stained Transformer he met inside the cave-like thing that voiceover narration by Academy Award winner Anthony Hopkins (TITUS) explains is actually a crashed alien spaceship. Yeah, we get it Sir Anthony. (read the rest of this shit…)

VERN has been reviewing movies since 1999 and is the author of the books SEAGALOGY: A STUDY OF THE ASS-KICKING FILMS OF STEVEN SEAGAL, YIPPEE KI-YAY MOVIEGOER!: WRITINGS ON BRUCE WILLIS, BADASS CINEMA AND OTHER IMPORTANT TOPICS and NIKETOWN: A NOVEL. His horror-action novel WORM ON A HOOK will arrive later this year.

G.I. Joe: The Movie

Sunday, April 14th, 2013

tn_gijoeI am an individual who thirsts for knowledge and understanding, so I figured I should find out more about where these GI JOE movies come from. In my review of GI JOE: THE RISE OF COBRA I explained how the Ain’t It Cool Newsies put a nerd fatwah on me for saying GI JOE was based on a toy commercial, and made me read some comic books and admit that i could see how somebody good could turn the GI Joe saga into a colorful action movie with fun gimmicks and larger than life characters.

But since them I’ve talked to other dudes who never knew of the comics but have a nostalgic attachment to the toys and cartoons they grew up on, even if they know they’re dumb. And these cartoon-faction Joeists insisted I watch GI JOE: THE MOVIE, a 90 minute cartoon extravaganza intended for theatrical release IN 1987 but then it went DTV because, let’s face it, it was more of a TV cartoon than a motion picture. A reverse TOY STORY 2. It’s really something though.
(read the rest of this shit…)

VERN has been reviewing movies since 1999 and is the author of the books SEAGALOGY: A STUDY OF THE ASS-KICKING FILMS OF STEVEN SEAGAL, YIPPEE KI-YAY MOVIEGOER!: WRITINGS ON BRUCE WILLIS, BADASS CINEMA AND OTHER IMPORTANT TOPICS and NIKETOWN: A NOVEL. His horror-action novel WORM ON A HOOK will arrive later this year.