Not too many people use Hotmail these days, so I don’t know if any of you guys’ve seen these before, but there are a series of strange ads that show up on the Hotmail pages alot.
The second thing you’ll notice about these ads is their weird tendency to word their sales pitches like propaganda, as if your country is telling you it’s your duty to use whatever their service is. But the first thing you will notice is the crazy ass photos they choose to represent the sort of person they are trying to sell to – i.e. you.
At left is the first one I noticed, and I think you probly have some of the same questions that I do:
What’s up with that? Who is that man with the giant nerd glasses and cartoonish overbite? Why does his face have the waxy look of a caveman dummy at a history museum? Is he organic or digital? Why does his open collar and string necklace suggest a laidback, comfortable surfer dude when his head looks like a hideous monster? Is that a fake nose, and if so is it attached to the glasses? What does he want from us?
I mean, this is weird. Somebody made this ad, and somebody purposely chose that picture to appear on that ad. What were they trying to make us think? Who was he supposed to represent? Is he one of the 9 out of 10 homeowners who fail to take advantage of government refinance plan? I don’t think so. Judging from his smile he must be the tenth guy, the guy who succeeds to take advantage of government refinance plan. That means he’s the person who is supposed to respond to this ad. That means he’s us. He’s how they see us seeing ourselves, isn’t he?
(read the rest of this shit…)
VERN has been reviewing movies since 1999 and is the author of the books SEAGALOGY: A STUDY OF THE ASS-KICKING FILMS OF STEVEN SEAGAL, YIPPEE KI-YAY MOVIEGOER!: WRITINGS ON BRUCE WILLIS, BADASS CINEMA AND OTHER IMPORTANT TOPICS and NIKETOWN: A NOVEL. His horror-action novel WORM ON A HOOK will arrive later this year.