[...]Bronson | The Life and Art of Vern[...]…

Trick question.

The correct answer is Margaret Thatcher.

Every time I see Eric Bana in anything else, for a moment I think, “Boy, they sure managed to make that dude from Chopper look like a wuss.”

So. Who out there has the balls to make THE MARGARET THATCHER STORY into the ultimate biopic of a crazed subject of the crown?

The first teaser for the American version of THE RING just showed footage from the evil video tape. I liked that one. And there’s the famour trailer for TOYS which had Robin Williams pitching the movie to the audience. I’m not a Williams fan (to put it politely), but that was a clever idea for a trailer.

I’m reminded of VALKYRIE last year, you know that Tom Cruise Nazi picture. Decent, but anyway.

First trailer which most people thought sucked, sold it as a drama. Well it certainly was a historical drama. But it didn’t get people’s attention.

The second trailer played up the movie’s conspiracy/thriller filmatics…and yeah it was a thriller about a real conspiracy. Except that worked, and VALKYRIE surprised quite a few (even me) by actually making a profit in theatres. Shit even that poster looks like something you would expect from a recent heist picture like ITALIAN JOB remake or OCEAN’S 11 or some shit.

OK not the best example. Look at BLADE RUNNER. Look at the trailers. Sold as an exciting balls-to-the-walls actioneer in the future. When you see it…well…its not really.

I just looked up the trailers you mentioned. Truth is I hadn’t seen either of them.

They’re really scrambling to sell this film to their preconceived ideas of the niches that comprise the audience, aren’t they. From what I can see, the film has a visual style quite distinct from I AM LEGEND and 2012. It boggles the mind why they decided to market the film in the same way.

One day they’ve got to just start letting the directors themselves make the trailers. Quit assuming the audience needs this stuff fed to them like pablum.